Naturally Authentic
JERZEES® • Creative Campaign
The Situation
Made with 100% recycled polyester and responsibly sourced, USA-grown cotton, JERZEES needed to build awareness for its all-new Premium Eco Blend Fleece Collection.
The Big Idea
The Naturally Authentic campaign inspires decorators to do and wear what feels natural and express their creative spirit on a canvas that’s good for the planet and their craft.
The Objective
Develop a campaign that integrates the new collection’s sustainability messaging into the brand’s broader story of self-expression and creativity, and can be easily applied to other product lines.
The Outcome
The campaign successfully connected sustainability with self-expression and can be scaled across future product launches.
60-Second Spot
Digital
Digital Media
The Humans Who Made it Happen
Creative Director: Vickie Canada • Associate Creative Directors: Keat Powell & Renee Owens • Videography: Kevin Padilla • Art: Mary Ellen Cranston • Copy: Anna DeCarlucci