A Sisterhood United by
Diabetes
Diabetes Sisters • Brand Refresh
The Situation
Women with diabetes are often stigmatized as being unhealthy or irresponsible. These harmful perceptions are compounded by a lack of resources and community support.
The Big Idea
A Sisterhood United by Diabetes champions connection, challenges deep-rooted stigmas, and empowers every woman to feel seen, supported, and in control of her health.
The Objective
Refresh the DiabetesSisters brand positioning to better reflect the welcoming, supportive, and hopeful community they’ve cultivated.
The Outcome
The DiabetesSisters brand videos were recognized by GDUSA's annual American Digital Design Awards™.
60-Second Spot
Tagline, Mission Statement & Logos
DiabetesSisters is a women-led 501(c)(3) nonprofit organization that cultivates a supportive and inclusive community where women of all ages with diabetes and at risk of diabetes can learn and thrive—together. Through educational initiatives and nationwide peer support, we help women navigate their health journeys and find a sense of belonging through their diverse experiences.
The Humans Who Made it Happen
Creative Director: Vickie Canada • Associate Creative Directors: Keat Powell & Kristina Fink • Videography: Kevin Padilla & Griffin Williams • Art: Kristina Fink • Copy: Anna DeCarlucci