Safety’s on the Line
IPEX • Product Launch Campaign
The Situation
Plumbing products were never designed for flue gas venting applications, which puts people, property, and reputations at risk when uncertified materials are used.
The Big Idea
The Safety’s on the Line campaign empowers contractors, installers, and AHJs to set a new standard for performance and life safety by choosing a solution that’s purpose-built for the job.
The Objective
Position IPEX System 1738® as the safest and most responsible choice for flue gas venting.
The Outcome
Tactical executions that helped advance industry-wide dialogue around life safety and UL 1738 compliance.
Product Launch Video
Sales Materials
Trifold Brochure
AHJ Mailer Kit
Tradeshow Swag
Billboard
Literature
Social Media
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Things are heating up for the System 1738® lineup 🔥 As the developers of the first UL 1738-certified flue gas venting system, we’re committed to advancing life-safety applications that empower professionals and protect the people they serve.
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Get up to code and down to business with IPEX System 1738® 🔥💪 This contractor made the switch to this high-performance flue gas venting solution purpose-built for category II, III, and IV gas-burning appliances.
🎥 @SmithSolutionsPlumbing
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Shining proof of performance 💪 IPEX System 1738® solvent cement features a UV-visible optical brightener that helps contractors and inspectors quickly identify properly sealed joints for safer installs.
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Are you using uncertified materials for flue gas venting applications? 👀 See why @ChipWade trusts IPEX System 1738® to protect the people behind his projects.
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One wrong component can put the whole solution at risk ⚠️ That’s why this professional installed IPEX System 1738®—the only UL 1738-certified flue gas venting system—to safely vent exhaust from a heating system.
🎥 @theplumbingjake -
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Real talk: plumbing products were never designed for flue gas venting. That’s why professionals like @smithsolutionsplumbing trust System 1738®, the first UL 1738-certified PVC flue gas venting system purpose-built for life-safety applications 🔥
The Humans Who Made it Happen
Creative Director: Vickie Canada • Associate Creative Directors: Jonathan Hesser & Keat Powell • Videography: Kevin Padilla & Griffin Williams • Art: Mary Ellen Cranston • Copy: Anna DeCarlucci • Social Media Managers: Madi Mack & Erin Robinson