A Drop Beyond
Primo® Water • ESG Creative Campaign
The Situation
Consumers are growing increasingly skeptical of corporate sustainability initiatives, often feeling misled by exaggerated or unsubstantiated environmental claims
The Big Idea
The A Drop Beyond™ ESG campaign shows how small actions can make a big impact for the people Primo® Water serves and the planet it protects.
The Objective
Refresh Primo® Water sustainability messaging and initiatives to emphasize transparency, proactive engagement, and long-term responsibility.
The Outcome
A five-channel rollout of in-store, out-of-home, digital, and social that inspires collective action and re-establishes consumer trust.
POP
OOH
Investor Meeting
Digital
Rewards App
Podcast
Social Media
The Humans Who Made it Happen
Creative Director: Vickie Canada • Associate Creative Directors: Keat Powell & Kristina Fink • Art: Madison Smith • Copy: Anna DeCarlucci & Amanda McGill