Sealants Made Simple

GE® • Activations for Product Rebrand

The Situation

With countless sealants lining the shelves, finding the right one can feel like a full-time job. GE saw an opportunity to simplify the shopping experience and make product selection easier for pros and DIYers alike.

The Big Idea

Sealants Made Simple introduces a smarter way to choose and use GE Sealants. With newly redesigned packaging and a QR code that instantly connects shoppers to the right product and application, choosing the perfect sealant is now fast, efficient, and frankly, foolproof.

The Objective

Launch new, user-friendly packaging that helps consumers easily identify and apply the best sealant for their project.

The Outcome

A tactical blend of in-store, out-of-home, TV, social media, and P executions to roll out over the next five years.

The Sealant Struggle is Real.

Let’s face it: the sealant struggle is real. That’s why GE Sealants is launching brand-new packaging to solve an age-old problem. With a simple scan, consumers can learn exactly when, where, and how to use our products and keep their projects Sealed for Good™. It’s time for sealing made simple. And with America’s #1 Silicone brand, that’s exactly what you’ll get.

POP

ECOMM

Mini Series

"I Might Be Here a While…"

Every home improvement store has its regulars, but Marty takes it to a whole new level—just to find the perfect sealant.
“Couples’ Therapy”

Donna and Jack’s relationship is on the rocks. Some say Jack has cold feet, but it’s just his inability to choose the right sealant.
“Doctor’s Orders”

Dean is showing all of the symptoms, but he can’t quite put his finger on it. The diagnosis? Sealant Paralysis.